Client: Papa Romano's
Papa Romano's recently changed their branding and wanted their mobile ordering app to reflect their new style. All the images in the app needed to be updated to reflect the new style they were going for which included a wood panel background and metal table. They also wanted the app to support special deals pricing along with a points program.
After updating all the food & beverage images to reflect the new look, I replaced the existing menu images and set new deals in the menu. I worked closely with the app developers, they assisted me with setting up all the promotional deal coding, promo codes and set up the points program according to my guidelines.
As an introduction to the new app and points program, I created email blasts promoting monthly offers and gave away 30 points to each guest that placed an order with the new platform. Overall it was a successful campaign, feedback was positive and generating over 40% more in sales than the previous version of the app.
I designed this email blast which was sent out to new and existing customers to promote the new app and special deals along with the points program.