Client: EWM Realty, a Berkshire Hathaway Company
The client wanted to update an outdated listing mailer they had been using for many years. These mailers were sent out every quarter showcasing their listings with a price range under $1M.
My solution was to create a mailer with the look and feel of a magazine. The updated mailer included larger images of the property, more white space and more space for information pertaining to the listing. I designed branding ads throughout the mailer along with articles on home design and other home related content to further enhance the "magazine style". The mailer averaged about 16 pages and was distributed to over 10K people every quarter.
To add value, I created an online version and uploaded to a digital publishing site where the realtors could then send the link via an email or text message to their prospective clients. Clicking on an image would lead to the listing page or the realtors website for that property.
Tools: Adobe InDesign and Photoshop